The Pastel colorway of the Lucy Darling Felt Milestone Numbers is targeted at the segment of parents who prefer a softer, more classic palette for their milestone photography — blush, lavender, mint, and cream tones that read as traditional baby without being loud. Carries all the same functional advantages as the Neutral set: quality felt construction that holds its shape through 12 months of use, and a branded string bag. Stocking both colorways (Neutral and Pastel) gives retailers the ability to serve two distinct customer profiles with the same product concept, doubling facing without doubling SKU complexity. A popular baby shower gift for parents already planning their monthly milestone photos — frequently purchased alongside a memory book as a coordinated first-year photography kit.